Our Story

Joshua Ridley is the Founder and CEO of Willow. He founded Willow in 2017 with a mission to change the built world. Today, that means digitizing the built world for a better world. Under Joshua’s leadership Willow has become the next generation solution that gives the oversight, insight, and foresight to navigate highly dynamic conditions that real estate and facilities need. Willow is used by some of the largest companies in the world in retail, aviation and transportation, technology, financial services, life science and healthcare. Joshua has the boundless energy of an entrepreneur, and the laser focus of a visionary founder.

As Chief Operating Officer, Bert is responsible for Product, Engineering, Marketing and People & Culture. With three decades of experience and relationships across the industry, Bert brings an incredible depth of industry knowledge and technical leadership to Willow. As a Partner at Microsoft, he built a reputation for starting and growing award-winning products and services across Microsoft’s major businesses: Windows, Health Solutions, Office, and Azure. In his role as Group Product Manager of Azure IoT, he created Azure Digital Twins and focused on digital transformation in and around real estate and infrastructure, incl. smart buildings and facilities, smart cities, and the rapidly evolving energy grid. Bert has an established track record of identifying new technology transformation trends and driving them within the industry, demonstrated through his experience with digital imaging, e-health, IoT, and more recently Digital Twins, playing a pivotal role in Microsoft’s intelligent cloud, intelligent edge strategy. He has a passion for building products, creating and scaling teams and crafting marketing strategy, and he plays a critical role in Willow securing and growing customers.

As the CFO of Willow, Jon plays a pivotal role in shaping the company’s financial strategy, overseeing budgeting, forecasting, and financial reporting. He ensures compliance with regulatory requirements, and helps enable the company’s continued growth. Prior to Willow, Jon served as CFO, Chief Customer Officer then Chief Strategy and Transformation Officer at Australian digital infrastructure provider Superloop. Jon is a Fellow of CPA Australia (FCPA), a Fellow Chartered Management Accountant (CIMA) and a Chartered Global Management Accountant (CGMA). He is a graduate of the Australian Institute of Company Directors (GAICD), has attended Stanford University GSB’s Executive Program for Growing Companies and CPA Australia’s ‘CFO Advance’ program, holds a Bachelor of Arts Honours degree in International Business, Finance and Economics from the University of Manchester with exchange to NTU Singapore and is both an Australian and British citizen.

As Chief Development Officer, Gerard provides strong governance, strategic direction and ensures operational stability. His wealth of experience in the Infrastructure space enables him to identify emerging trends and capitalize on new opportunities for Willow’s growth and expansion. He has held various leadership positions at previous companies, such as John Holland and Lend Lease, and has been instrumental in the development and delivery of major transport projects across Australia and abroad. Gerard is a Certified Public Accountant (CPA) who holds a Bachelor of Commerce (BCom) from the University of Wollongong.