Irving, Texas | November 4 – 6, 2026
Willow Operate brings together the teams running Operational AI across airports, health systems, universities, and data centers. Three days of customer stories, hands-on sessions, and an exclusive first look at what Willow builds next.
Welcome Reception
Summit Day + Customer Dinner
Build Lab + Innovation Tour
Microsoft Innovation Hub
Built by customers, for the teams running Operational AI every day
For years, the teams managing the built world's most complex facilities worked through the same problems alone: fragmented BMS data, reactive maintenance, work orders that arrive after something has already failed. Willow Operate puts those teams in one room.
Learn from the operators who've done it
Customers lead the stage. Hear how peers took Operational AI from first building to full adoption, and what they'd do differently.
See the roadmap before anyone else
Willow Product and Engineering preview what's coming next, then hand the room the pen. Your input goes into the build.
Hear from industry experts
Why Operational AI for the built world has reached its inflection point, and what it means for the organizations in this room.
Save your seat in Irving
No registration fee. Seats are limited so every session stays small enough for real conversation.
What to expect:
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Customers on stage with the most ambitious work they're doing with Operational AI
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An exclusive preview of what Willow builds next, with a say in the priorities
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Hands-on Build Lab time with Daily Briefings and the Prompt Library
Three days in Irving
Traveling in? Plan to arrive by 3:00 PM Wednesday and head home after 3:00 PM Friday. Full agenda and speakers are coming in mid-October.
Welcome Reception
Drinks, light bites, and your first conversations with peers from across the Willow community. Traveling in? Arrive by 3 PM to check in and walk over.
Summit Day + Customer Dinner
Breakfast and registration at 8:30 AM, program from 9:00 AM to 5:00 PM. Then we head to dinner together.
Build Lab + Innovation Tour
Hands-on time in the platform, followed by an optional Site Tour (details to come). Wraps by early afternoon, so you can head home Friday.
The Willow community has already shown what this looks like
Organizations already registered
Operators from airports, academic medical centers, universities, and global enterprises, alongside Willow Product and Engineering and our hosts at Microsoft.
Who should come
Bring two or three people across facilities, operations, and IT. You'll get more from the breakouts together.
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VP and AVP of Facilities, Real Estate, and Operations
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CIOs and IT, data, and integration leads
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Facilities directors and operations managers
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Engineering teams and day-to-day platform users
Everything within walking distance
NYLO Las Colinas, Tapestry Collection by Hilton
A short walk to the Hub, and home to the Wednesday Welcome Reception.
Reserve your room
Microsoft Innovation Hub
Frequently asked questions
No registration fee. Attendees cover their own travel and lodging, and a discounted room block is held at NYLO Las Colinas.
Willow Operate is built for Willow customers, with a small group of invited guests and partners.
Yes, and we encourage it. Two or three people per organization, across facilities, operations, and IT, get the most out of the program.
Yes. Tell us which days you plan to attend when you register so we can plan catering and the Friday tour.
Select sessions are recorded and shared with registrants after the event. The roadmap preview is in-room only.
Business casual throughout, including the Customer Dinner.
Write to info@willowinc.com or reply to any Willow Operate email.