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Willow joins Nexus Labs Partner Program to accelerate Operational AI adoption and industry collaboration
AI-driven platform leader to showcase how Operational AI and digital twin technology are transforming building operations at NexusCon 2025
SEATTLE — Aug. 21, 2025 — Willow Technology Corporation Ltd. (“Willow”), an AI-driven digital twin platform revolutionizing building and infrastructure management, today announced it has joined the Nexus Labs Partner Program in the Data Layer, Coupled with Applications category of the Nexus Marketplace.
The Nexus Labs Partner Program will help Willow fuel its growth and relationships with access to Nexus Labs’ audience of 800 building owner organizations, 400 service provider organizations and 835 technology vendor organizations. Willow customers, prospects and partners will benefit from Willow’s expanded relationships and insights in the smart buildings community.
Willow will also participate with Nexus Labs members in education and community initiatives for smart buildings technology. Willow will present a case study, “A Scalable Realization of Digital Twins,” at 10:30 a.m. on Oct. 8 in the “Data Layers In the Wild: Case Studies” session at NexusCon 2025 in Denver.
“Willow is proud to join the Nexus Labs Partner Program to help accelerate the adoption of Operational AI and digital twin technologies across the built world. We are in an AI supercycle, and Willow is leading the charge within our industry, transforming operations by turning live building data into intelligent actions that cut costs, drive sustainability and optimize performance at scale. Nexus Labs is a powerful platform for industry collaboration, innovation and momentum,” said Bert Van Hoof, CEO, Willow.
“Nexus Labs welcomes Willow, a leader in Operational AI and digital twin solutions for smart buildings, to the Nexus Labs Partner Program. Willow has a wealth of expertise and information to share with our members and is already engaging with the community with its case study presentation at NexusCon 2025. We look forward to a dynamic and beneficial relationship with Willow and to many more contributions of its knowledge and insights to our member community,” said Brad Bonavida, Head of Product, Nexus Labs.
Willow operates at the data layer of smart buildings with the Willow Knowledge Graph that models the relationships between assets, systems and operational data across an entire facility or portfolio. This foundational layer enables a range of applications, including the company’s digital twin platform, the Activate Packs offering for system-level monitoring and an impact scoring framework that quantifies the relative importance of issues across comfort, performance and other building outcomes.
By anchoring its platform in a flexible, ontology-driven model, Willow supports use cases well beyond HVAC and energy, addressing broader operational, lifecycle and risk-based decision-making needs.
Willow doesn’t just aggregate data, it structures it to enable context-aware prioritization, operational insights and actions, with Willow Copilot support. Willow also provides services to ensure Building Information Modeling (BIM) and underlying system representations stay current, keeping the data graph accurate and useful over time.
Willow is the leading AI-driven platform revolutionizing the built world. Leveraging cutting-edge digital twin technology, Willow empowers organizations to reduce operational costs of buildings, improve sustainability outcomes and dynamically optimize asset performance at scale. Willow is changing the way the world manages buildings for a more sustainable future by enabling every building to respond to the people, purpose and environments they serve. Trusted by global leaders in education, healthcare, retail, transportation and commercial real estate, Willow is redefining how the world manages and interacts with the built environment. Visit www.willowinc.com to learn more.
Nexus Labs is an education and community platform for smart buildings technology. The platform provides podcasts, white papers, technical articles, courses, conferences and buyer’s guides. Its content features interviews with industry professionals discussing clean energy and smart building solutions. Nexus Labs consolidates and shares information to facilitate discussions within the smart building community. Visit https://www.nexuslabs.online/ to learn more.
Sam Brancato
PRforWillow@bospar.com